‘One by One’ launches for World Day of Remembrance
Sunday 19 November is World Day of Remembrance for Road Traffic Victims. For the victims, their families and friends and the emergency service workers impacted by road trauma it is our chance to reflect on every person behind every crash. It is our chance to build fresh motivation for action worldwide.
This year, iRAP and a group of volunteers have put together a song that captures the tragedy that happens – One by One – too often on the world’s roads. Check out the song and video clip here. The song words speak to the heart of what we are trying to achieve – a global focus this month on the human impact of road crashes. Stopping people around the world for just 3 minutes to think about the Mums, Dads, brothers, sisters, children and friends who lose their lives one by one.
iRAP welcomes all in the global community to listen to the song and share it with colleagues, family and friends via social media, website and newsletter platforms in the lead up to 19 November. The One by One Publicity Kit provides details and the iRAP World of Remembrance poster can be downloaded here.
Whilst you’re doing that, iRAP will be continuing our work with our partners in over 85 countries around the world to eliminate high-risk roads and make our roads safer for all road users – #3StarorBetter. We know we have the potential to save lives – one by one – as we already are. Upgrades of roads from Belize to Brazil, Chile to China and Uganda to the UK are saving lives each and every day, for years to come.
One by One has been a volunteer effort and we are thankful to all who have contributed their talent and time:
Music: Simon Barlow and Aaron Schultz
Lyrics: Rob McInerney, Simon Barlow and Aaron Schultz
Video Editing: Jake Ryan
Inspiration & Images: Brigitte Chaudhry, Jeannot Mersch, Peter Frazer & IRVA
Images: Paul Wenham-Clarke (http://www.whenlivescollide.co.uk/)
Crash Footage: TAC, Clemenger BBDO
Publicity: Judy Williams and Briarlea Green