Cricket lovers will be thrilled to hear that iRAP and the Road Safety Foundation UK (RSF) are road safety partners of the 2021 Road Safety World Series to bring awareness to the importance of eliminating high-risk roads para salvar vidas.
The partnership sees the iRAP and RSF logos featured on the #EnglandLegends helmets and uniforms, seen by an impressive 1.2 billion cricket fans around the globe as the Road Safety Series is screened from India.
The England Legends team won their first match against Bangladesh Legends on Sunday led by Captain Kevin Pietersen, with Owais Shah, Philip Mustard, Monty Panesar, Nick Compton, Kabir Ali, Sajid Mahmood, James Tredwell, Chris Schofield, Jonathan Trott, Ryan Sidebottom, Usman Afzaal, Matthew Hoggard and James Tindall.
The England Legends will next meet India Legends – featuring world-famous Sachin Tendulkar – on Tuesday 9 March.
England games can be seen on Tuesday 9 March (India vs England), Thursday 11 (England vs South Africa), Sunday 14 (Sri Lanka vs England), Tuesday 16 (England vs West Indies) and (hopefully) the semis and finals on 17, 19 and 21 March.
El Road Safety World Series (also known as Unacademy Road Safety World Series) will run from 5-21 March and is a T20 cricket competition organised by the Road Safety Cell of Maharashtra to raise awareness about road safety. The series features notable retired players from India, England, Sri Lanka, West Indies, Sudáfrica y Bangladesh. Former India captain Sunil Gavaskar is the commissioner of the series, while Sachin Tendulkar is the brand ambassador.
The partnership opportunity arose by chance: the England team had not expected to join the tournament, but Australia dropped out because of Covid so England Legends stepped in at the last moment. iRAP and the Road Safety Foundation charities were not charged for the high-profile branding as a result.
iRAP CEO Rob McInerney said, “iRAP and RSF are delighted to bring the two countries of England and India together in a partnership for the Road Safety World Series. It’s an important initiative combining the loves of road safety and cricket to spread important awareness and the message that lives can, and must, be saved with safer roads, speeds, vehicles and behaviours.
“In terms of safer roads alone, achieving ONU Objetivos 3 y 4 by 2030 will see 450,000 lives a year saved around the world. This involves ensuring all new roads are built to a 3-star or better standard and more than 75% of travel on existing roads is on infrastructure that meet technical standards for all road users that takes into account safety.
“We congratulate the England Legends and the World Series and look forward to a month of competitive rivalry in the name of a great cause,” Mr McInerney said.
For information on the human impact of road crash injury, how safe the world’s roads are, the road attributes that matter and the Business Case for Safer Roads, visit vaccinesforroads.org
Hear Sachin Tendulkar, Series Ambassador, former captain of the Indian national team and widely regarded as one of the greatest batsmen in the history of cricket, talk about the cause of road safety at the heart of the Road Safety World Series:
And Ravi Gaikwad, Chief of the Road Safety Cell in Maharashtra:
Buy tickets to see World Series games live daily at 7pm local time at Shaheed Veer Narayan Singh International Stadium in Naya Raipur, India or stream it on the Voot app and more.
See iRAP Global Programme and Communications Manager Judy Williams, Road Safety Foundation Executive Director Suzy Charman and Road Safety World Series T20 England Franchise Team Owner Vidushree Joshi interviewed by Kamal Prabbhakar on the partnership at https://youtu.be/VhayXsyk160.
Sobre el Programa Internacional de Evaluación de Carreteras (iRAP)
International Road Assessment Programme (iRAP) es una organización benéfica registrada dedicada a salvar vidas mediante la mejora de la seguridad vial. iRAP colabora con gobiernos, bancos de desarrollo, clubes de movilidad, ONG de seguridad vial y organismos de investigación en más de 100 países con el fin de: inspeccionar carreteras de alto riesgo y desarrollar sistemas de clasificación por estrellas y planes de inversión para carreteras más seguras; proporcionar formación, tecnología y apoyo que permitan crear y mantener capacidades a nivel nacional, regional y local; y realizar un seguimiento de los resultados en materia de seguridad vial para que los organismos financiadores puedan evaluar los beneficios de sus inversiones. https://irap.org/
Sobre la Road Safety Foundation (RSF)
La Road Safety Foundation es una organización benéfica con sede en el Reino Unido, fundada como un legado permanente del Año Europeo de la Seguridad Vial de 1986. La organización benéfica trabaja para reducir las víctimas en carretera mediante una acción simultánea sobre los tres componentes del sistema de seguridad vial: carreteras, vehículos y comportamiento. La organización benéfica ha permitido trabajar en cada uno de estos componentes y sus informes y análisis han servido de base para nueva legislación o política.. http://www.roadsafetyfoundation.org/