James Bradford has spent his career advancing evidence‑based solutions that make roads safer for all users. With deep expertise in road safety management, he has led the development and implementation of global assessment tools, strengthened data‑driven methodologies, and helped organisations design safer transport systems worldwide. His work spans technical innovation, capacity building, and supporting partners across governments, development banks, research institutes and industry to deliver measurable safety improvements.
James is driven by a belief that preventable road trauma can be eliminated through strong partnerships, high‑quality data, and practical engineering and policy solutions. His passion comes from seeing the real‑world impact that safer roads have on communities, and the global potential of scaling life‑saving interventions.