{"id":6359,"date":"2026-04-27T22:15:32","date_gmt":"2026-04-27T12:15:32","guid":{"rendered":"https:\/\/wordpress.temp.irap-dev.org\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/"},"modified":"2026-04-30T15:13:05","modified_gmt":"2026-04-30T05:13:05","slug":"as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives","status":"publish","type":"post","link":"https:\/\/irap.org\/pt\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/","title":{"rendered":"Enquanto o M\u00e9xico se prepara para celebrar o futebol, a Fundaci\u00f3n Aleatica, apoiada pelo iRAP, lan\u00e7a uma campanha focada em salvar vidas"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li>Mais de 5,5 milh\u00f5es de visitantes chegar\u00e3o ao M\u00e9xico em pouco mais de um m\u00eas.<\/li>\n<li>97% dos acidentes de tr\u00e2nsito ocorrem em \u00e1reas urbanas, precisamente onde as atividades esportivas est\u00e3o concentradas.<\/li>\n<li>Por meio da campanha \u201cTu Mejor Jugada es Cuidarte\u201d (\u201cSua melhor jogada \u00e9 cuidar de si mesmo\u201d), a Fundaci\u00f3n Aleatica vincula diretamente um evento esportivo global \u00e0 agenda de seguran\u00e7a vi\u00e1ria.<\/li>\n<\/ul>\n<p><strong>Cidade do M\u00e9xico, 21 de abril de 2026.<\/strong> O M\u00e9xico se prepara para receber mais de 5,5 milh\u00f5es de visitantes entre 11 de junho e 19 de julho, um per\u00edodo que testar\u00e1 a capacidade das cidades anfitri\u00e3s de gerenciar n\u00edveis de mobilidade sem precedentes.<\/p>\n<p>Neste contexto, o <a href=\"https:\/\/www.fundacionaleatica.org\/\">Funda\u00e7\u00e3o Aletica <\/a>(Funda\u00e7\u00e3o Aletica para a Seguran\u00e7a Rodovi\u00e1ria), em parceria com a<a href=\"https:\/\/www.fiafoundation.org\/\"> Funda\u00e7\u00e3o FIA<\/a>, <a href=\"https:\/\/itdp.org\/\">Instituto de Pol\u00edticas de Transporte e Desenvolvimento (ITDP)<\/a>, A , e a International Road Assessment Programme (iRAP), est\u00e3o lan\u00e7ando a campanha \u201cSua melhor atitude \u00e9 cuidar de si mesmo\u201d, com o objetivo de reduzir os riscos nas estradas antes, durante e depois do evento esportivo.<\/p>\n<p>O pa\u00eds enfrentar\u00e1 uma press\u00e3o sem precedentes sobre a mobilidade, com milh\u00f5es de viagens di\u00e1rias concentradas em dire\u00e7\u00e3o a est\u00e1dios, \u00e1reas de aglomera\u00e7\u00e3o e espa\u00e7os p\u00fablicos. Num momento em que os detalhes finais do torneio internacional de futebol est\u00e3o sendo definidos, esta campanha centra-se nas pessoas e na necessidade de prevenir riscos, para ajudar a garantir que o direito \u00e0 mobilidade em condi\u00e7\u00f5es rodovi\u00e1rias seguras se torne uma realidade para todos.<\/p>\n<p>\u201cO M\u00e9xico receber\u00e1 milh\u00f5es de visitantes, e o torneio de futebol nos enche de orgulho, mas tamb\u00e9m nos lembra da urg\u00eancia de proteger vidas nas ruas. Esta campanha visa garantir que nenhuma jornada termine em trag\u00e9dia\u201d, disse Bosco Mart\u00ed, presidente da Fundaci\u00f3n Aleatica.<\/p>\n<p>Nesse contexto, em que 97% dos acidentes de tr\u00e2nsito ocorrem em \u00e1reas urbanas, o aumento da mobilidade representa um risco cr\u00edtico caso medidas preventivas n\u00e3o sejam tomadas. No M\u00e9xico, mais de 16 mil pessoas perdem a vida anualmente em acidentes de tr\u00e2nsito \u2013 45 por dia \u2013 e quase 44 mil sofrem ferimentos graves. Apesar disso, nove em cada dez pessoas n\u00e3o compreendem a magnitude dessa crise de sa\u00fade p\u00fablica, o que evidencia a urg\u00eancia de campanhas de conscientiza\u00e7\u00e3o eficazes.<\/p>\n<p>A campanha tem como objetivo influenciar comportamentos de risco por meio de mensagens claras sobre gest\u00e3o de velocidade, uso de capacetes certificados, preven\u00e7\u00e3o da condu\u00e7\u00e3o sob o efeito do \u00e1lcool, seguran\u00e7a dos pedestres e promo\u00e7\u00e3o do transporte p\u00fablico.<\/p>\n<p>A estrat\u00e9gia ser\u00e1 implementada em duas fases. A primeira fase se concentrar\u00e1 nos canais digitais, com divulga\u00e7\u00e3o por meio das redes sociais de parceiros, institui\u00e7\u00f5es e porta-vozes, aproveitando seu alcance para posicionar a mensagem em \u00e2mbito nacional.<\/p>\n<p>Posteriormente, a campanha ser\u00e1 implementada em espa\u00e7os p\u00fablicos com outdoors, pontos de \u00f4nibus e placas em \u00e1reas de grande circula\u00e7\u00e3o, al\u00e9m de caminh\u00f5es personalizados em vias movimentadas, para influenciar diretamente o comportamento nos ambientes onde os riscos rodovi\u00e1rios ocorrem com maior frequ\u00eancia.<\/p>\n<p>\u201cGrandes eventos s\u00e3o uma oportunidade para fortalecer sistemas de mobilidade mais seguros. Na FIA Foundation, promovemos solu\u00e7\u00f5es que garantam que cada viagem seja segura, de f\u00e1cil acesso e sustent\u00e1vel. Esta campanha \u00e9 um exemplo de como traduzir esse compromisso em a\u00e7\u00f5es concretas\u201d, disse Avi Silverman, Diretor Executivo Interino da FIA Foundation, que est\u00e1 visitando o M\u00e9xico para lan\u00e7ar esta campanha.<\/p>\n<p>Tamb\u00e9m presente no lan\u00e7amento, o L\u00edder de Viagens Mais Seguras da iRAP para as Am\u00e9ricas afirmou: \u201cEstamos comprometidos em trabalhar com parceiros para garantir que cada competidor e cada visitante tenha uma jornada 5 estrelas, segura, inclusiva, acess\u00edvel e sustent\u00e1vel de ida e volta aos locais de eventos esportivos. N\u00e3o se trata apenas de garantir a seguran\u00e7a e a igualdade de acesso durante os eventos, mas tamb\u00e9m de criar um legado de ruas habit\u00e1veis e comunidades pr\u00f3speras.\u201d<\/p>\n<p>O lan\u00e7amento contou com a participa\u00e7\u00e3o de diversas partes interessadas em um esfor\u00e7o multissetorial que reuniu governo, setor privado e sociedade civil, com o apoio de Gabriela Cuevas, Representante do Governo Mexicano para a Copa do Mundo FIFA de 2026; Diego Monraz, Secret\u00e1rio de Transportes de Jalisco e Presidente da Associa\u00e7\u00e3o Mexicana de Autoridades de Mobilidade; H\u00e9ctor Ulises Garc\u00eda Nieto, Secret\u00e1rio de Mobilidade da Cidade do M\u00e9xico; e Juan Hugo de la Rosa Garc\u00eda, Secret\u00e1rio de Mobilidade do Estado do M\u00e9xico.<\/p>\n<p>Carlos \u00c1lvarez, gerente da gravadora e vocalista da Sonora Dinamita, tamb\u00e9m se uniu a esse esfor\u00e7o conjunto para salvar vidas. Outros parceiros da Fundaci\u00f3n Aleatica nesta campanha incluem o Aeroporto Internacional de Toluca e a Organiza\u00e7\u00e3o Mexicana de Automobilismo Internacional (OMDAI).<\/p>\n<p>Num momento em que o pa\u00eds estar\u00e1 sob os holofotes mundiais, a Fundaci\u00f3n Aleatica apela a todos para que n\u00e3o normalizem as mortes no tr\u00e2nsito e reconhe\u00e7am que a melhor atitude, dentro e fora de campo, \u00e9 cuidar de si mesmo.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/irap.org\/wp-content\/uploads\/2026\/04\/aleatica-campaign.png\" alt=\"aleatica campaign\" \/><\/p>\n<p style=\"text-align: center;\"><em>Edgar Zamora, da iRAP (primeiro \u00e0 esquerda), juntou-se aos parceiros da iniciativa no evento de lan\u00e7amento.<\/em><\/p>\n<p><iframe loading=\"lazy\" width=\"315\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/6EkCqKbkb3s\" title=\"Neste jogo, o \u00fanico resultado v\u00e1lido \u00e9 voltar a casa e cuidar de cada bandeja do dia hoje.\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Fernanda Espinosa Arcega, Diretora de <a href=\"https:\/\/www.fundacionaleatica.org\/\">Funda\u00e7\u00e3o Ale\u00e1tica, <\/a><\/em><em>compartilha os planos da campanha<\/em><\/p>\n<p><em>Cr\u00e9ditos do artigo e das imagens: <a href=\"https:\/\/www.fundacionaleatica.org\/\">Funda\u00e7\u00e3o Aletica<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>More than 5.5 million visitors will arrive in Mexico in just over a month. 97 per cent of traffic crashes occur in urban areas, precisely where sporting activities are concentrated. Through the \u201cTu Mejor Jugada es Cuidarte\u201d campaign (\u201cYour Best Move Is to Look After Yourself\u201d) campaign, the Fundaci\u00f3n Aleatica directly links a global sporting [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28,705],"tags":[822,735,922,223,1132],"class_list":["post-6359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news","category-latin-america-and-the-caribbean-lac-region","tag-aleatica-foundation","tag-campaign","tag-events","tag-mexico","tag-soccer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>As Mexico prepares to celebrate soccer, Fundacion Aleatica, supported by iRAP, launches a campaign focused on saving lives - iRAP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/irap.org\/pt\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As Mexico prepares to celebrate soccer, Fundacion Aleatica, supported by iRAP, launches a campaign focused on saving lives\" \/>\n<meta property=\"og:description\" content=\"More than 5.5 million visitors will arrive in Mexico in just over a month. 97 per cent of traffic crashes occur in urban areas, precisely where sporting activities are concentrated. Through the \u201cTu Mejor Jugada es Cuidarte\u201d campaign (\u201cYour Best Move Is to Look After Yourself\u201d) campaign, the Fundaci\u00f3n Aleatica directly links a global sporting [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/irap.org\/pt\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/\" \/>\n<meta property=\"og:site_name\" content=\"iRAP\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iRAPfb\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-27T12:15:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T05:13:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/irap.org\/wp-content\/uploads\/2026\/04\/aleatica-campaign-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"952\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"judy.williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@irapsavinglives\" \/>\n<meta name=\"twitter:site\" content=\"@irapsavinglives\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"judy.williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/irap.org\\\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/irap.org\\\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\\\/\"},\"author\":{\"name\":\"judy.williams\",\"@id\":\"https:\\\/\\\/irap.org\\\/#\\\/schema\\\/person\\\/e99334edbdadbafc7d0d9c06abfb6a43\"},\"headline\":\"As Mexico prepares to celebrate soccer, Fundacion Aleatica, supported by iRAP, launches a campaign focused on saving lives\",\"datePublished\":\"2026-04-27T12:15:32+00:00\",\"dateModified\":\"2026-04-30T05:13:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/irap.org\\\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\\\/\"},\"wordCount\":781,\"publisher\":{\"@id\":\"https:\\\/\\\/irap.org\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/irap.org\\\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/irap.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/aleatica-campaign-2.png\",\"keywords\":[\"Aleatica Foundation\",\"campaign\",\"Events\",\"Mexico\",\"soccer\"],\"articleSection\":[\"Global News\",\"Latin America and the Caribbean (LAC) Region\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/irap.org\\\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\\\/\",\"url\":\"https:\\\/\\\/irap.org\\\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\\\/\",\"name\":\"As Mexico prepares to celebrate soccer, Fundacion Aleatica, supported by iRAP, launches a campaign focused on saving lives - 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