{"id":12883,"date":"2026-10-14T23:15:50","date_gmt":"2026-10-14T12:15:50","guid":{"rendered":"https:\/\/irap.org\/?p=12883"},"modified":"2026-10-14T23:34:40","modified_gmt":"2026-10-14T12:34:40","slug":"now-on-podcast-irap-ceo-greg-smith-on-making-roads-safer-at-global-scale","status":"publish","type":"post","link":"https:\/\/irap.org\/pt\/now-on-podcast-irap-ceo-greg-smith-on-making-roads-safer-at-global-scale\/","title":{"rendered":"J\u00e1 dispon\u00edvel em podcast: Greg Smith, CEO da iRAP, fala sobre como tornar as estradas mais seguras em escala global."},"content":{"rendered":"<p class=\"wp-block-paragraph\">N\u00e3o perca esta conversa! Greg Smith, CEO da iRAP, juntou-se a Nicolas Miravalls, cofundador e CEO da ORIS, no podcast Sustainable Infrastructure. Abordaram como o sistema de classifica\u00e7\u00e3o por estrelas funciona ao longo de todo o ciclo de vida de uma estrada, por que uma queda de 5% nas mortes globais \u00e9 ao mesmo tempo pequena e encorajadora, o que acontece quando a IA permite que as ag\u00eancias classifiquem redes inteiras e por que disponibilizar as ferramentas gratuitamente \u00e9 o modelo que se torna escal\u00e1vel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fundo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais de 3.000 pessoas morrem diariamente nas estradas do mundo, e centenas de milhares sobrevivem com les\u00f5es que mudam suas vidas para sempre. Os acidentes de tr\u00e2nsito s\u00e3o a principal causa de morte entre jovens em todos os pa\u00edses, mas o n\u00famero de v\u00edtimas \u00e9 t\u00e3o comum que mal \u00e9 percebido como uma crise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A iRAP existe para mudar isso. \u00c9 uma organiza\u00e7\u00e3o beneficente registrada no Reino Unido que atua em 140 pa\u00edses e fornece a engenheiros e \u00f3rg\u00e3os rodovi\u00e1rios ferramentas gratuitas para medir a seguran\u00e7a real de uma estrada e planejar seus reparos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O CEO Greg Smith \u00e9 um engenheiro que come\u00e7ou sua carreira na administra\u00e7\u00e3o p\u00fablica local em Sydney, dedicando tanto tempo a ouvir os moradores quanto a analisar modelos de tr\u00e1fego. Essa combina\u00e7\u00e3o de rigor t\u00e9cnico e conex\u00e3o com a comunidade permeia a forma como ele lidera a iRAP hoje: uma metodologia compartilhada, aberta a todos, baseada na convic\u00e7\u00e3o de que o projeto de uma via determina o seu risco mais do que a sua pr\u00f3pria condu\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o perca este bate-papo esclarecedor que abordar\u00e1 t\u00f3picos como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Por que a seguran\u00e7a rodovi\u00e1ria \u00e9 um problema de projeto, e n\u00e3o um problema do motorista?<\/li>\n\n\n\n<li>Por que a meta da ONU de reduzir pela metade as mortes no tr\u00e2nsito at\u00e9 2030 ainda vale a pena ser buscada?<\/li>\n\n\n\n<li>O que muda quando todas as estradas podem ser classificadas por estrelas?<\/li>\n\n\n\n<li>Por que uma das ferramentas de seguran\u00e7a rodovi\u00e1ria mais utilizadas \u00e9 gratuita?<\/li>\n\n\n\n<li>O conselho dele para quem come\u00e7ar amanh\u00e3<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assista agora abaixo em <a href=\"https:\/\/youtu.be\/6XJs4iomiEs\">YouTube<\/a> ou acompanhe a conversa em <a href=\"https:\/\/open.spotify.com\/episode\/6trgNXzZkedHQsCdv9YvQ2?si=VoKp050ER0qapymOa-HZLw\">Spotify<\/a> e <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/e10-greg-smith-ceo-irap\/id1872935687?i=1000795938710\">Apple Podcasts<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Por que mais de 3.000 pessoas ainda morrem nas estradas do mundo todos os dias? Entrevista com o CEO da iRAP\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6XJs4iomiEs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reflex\u00f5es de Greg:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cVoc\u00ea pode ser a mesma pessoa dirigindo o carro mais seguro do mundo, obedecendo a todas as leis, e o risco de morte ou ferimentos graves mudar conforme voc\u00ea dirige na estrada, e isso est\u00e1 ligado \u00e0s condi\u00e7\u00f5es da via.\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cPortanto, \u00e9 um resultado pequeno (a redu\u00e7\u00e3o de 5% nas mortes no tr\u00e2nsito em todo o mundo alcan\u00e7ada at\u00e9 agora), em compara\u00e7\u00e3o com os 50% que ainda precisamos atingir, mas essas coisas geralmente n\u00e3o acontecem de forma linear.\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cO nosso objetivo ambicioso, que discutimos internamente, \u00e9 como podemos ajudar a classificar com estrelas todas as estradas em todos os pa\u00edses, todos os anos?\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201c&quot;A menos que as empresas possam lucrar com a seguran\u00e7a rodovi\u00e1ria, a seguran\u00e7a rodovi\u00e1ria nunca ser\u00e1 uma realidade.&quot;\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.oris-connect.com\/en\/podcast\/every-road-deserves-a-star-rating-greg-smith-on-making-roads-safer-at-global-scale\"><strong>Leia o blog da ORIS para obter todos os detalhes.<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t miss this conversation! iRAP CEO Greg Smith joined Nicolas Miravalls, co-founder and CEO of ORIS on the Sustainable Infrastructure Podcast covering how the Star Rating system works across the whole life of a road, why a 5 per cent fall in global deaths is both small and encouraging, what happens when AI lets agencies [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":12884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[604],"class_list":["post-12883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.2) - 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