{"id":12688,"date":"2026-10-05T10:35:00","date_gmt":"2026-10-04T23:35:00","guid":{"rendered":"https:\/\/irap.org\/?p=12688"},"modified":"2026-10-05T10:35:01","modified_gmt":"2026-10-04T23:35:01","slug":"business-models-for-safety-impact-and-financial-sustainability-showcased-at-fia-region-ii-congress","status":"publish","type":"post","link":"https:\/\/irap.org\/pt\/business-models-for-safety-impact-and-financial-sustainability-showcased-at-fia-region-ii-congress\/","title":{"rendered":"Modelos de neg\u00f3cios para impacto na seguran\u00e7a e sustentabilidade financeira apresentados no Congresso da Regi\u00e3o II da FIA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">O International Road Assessment Programme (iRAP) participou do Congresso da Regi\u00e3o II da Federa\u00e7\u00e3o Internacional de Automobilismo (FIA) em Boracay, Filipinas, na semana passada, para compartilhar dois modelos de neg\u00f3cios focados em impacto na seguran\u00e7a e sustentabilidade financeira, capitalizando na lideran\u00e7a em mobilidade dos clubes da \u00c1sia-Pac\u00edfico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De 29 de setembro a 1 de outubro, 120 delegados de clubes regionais da FIA reuniram-se durante tr\u00eas dias para colabora\u00e7\u00e3o, inova\u00e7\u00e3o e partilha de conhecimentos, explorando prioridades para promover a mobilidade segura e sustent\u00e1vel e aumentar a acessibilidade ao desporto motorizado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A regi\u00e3o \u00c1sia-Pac\u00edfico \u00e9 uma das mais diversas e din\u00e2micas da FIA, abrangendo alguns dos mercados de mobilidade de crescimento mais r\u00e1pido do mundo e uma comunidade de automobilismo em expans\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As discuss\u00f5es sobre mobilidade centraram-se na seguran\u00e7a rodovi\u00e1ria, inova\u00e7\u00e3o, transporte sustent\u00e1vel e acess\u00edvel, turismo e nas necessidades em constante mudan\u00e7a dos utentes das estradas, dando continuidade ao trabalho da FIA para apoiar os Clubes na obten\u00e7\u00e3o de impacto a n\u00edvel nacional e regional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Greg Smith, CEO da iRAP, e Judy Williams, Gerente Global de Programas e Comunica\u00e7\u00f5es, participaram da sess\u00e3o \u201cAl\u00e9m da Defesa de Interesses: Desvendando Novas Fronteiras Comerciais na Mobilidade\u201d, na qual Judy apresentou uma palestra sobre dois modelos de neg\u00f3cios da iRAP para Clubes da FIA: Intelig\u00eancia de Seguran\u00e7a Rodovi\u00e1ria como Servi\u00e7o e Seguran\u00e7a Comunit\u00e1ria como Servi\u00e7o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os modelos oferecem oportunidades para os Clubes estabelecerem parcerias com os setores p\u00fablico e privado para identificar estradas de alto risco, fundamentar planos de investimento baseados em evid\u00eancias, reconstruir melhor em termos de seguran\u00e7a e resili\u00eancia clim\u00e1tica, e medir, certificar e celebrar o progresso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m foram exploradas oportunidades de parceria para proporcionar trajetos escolares e de ciclismo mais seguros, demonstrando como os Clubes FIA contribuem para diversas prioridades globais interligadas de desenvolvimento sustent\u00e1vel, incluindo seguran\u00e7a rodovi\u00e1ria, igualdade de g\u00eanero, inclus\u00e3o social e participa\u00e7\u00e3o significativa dos jovens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEstudos de caso inspiradores de todo o mundo demonstram esses modelos de neg\u00f3cios em a\u00e7\u00e3o\u201d, disse Judy Williams, Gerente Global de Programas e Comunica\u00e7\u00f5es da iRAP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOs clubes da FIA podem desenvolver conhecimentos t\u00e9cnicos na metodologia e nas ferramentas iRAP para ajudar os parceiros a implementar programas de RSC (Responsabilidade Social Corporativa), reduzir a exposi\u00e7\u00e3o ao risco em suas redes e envolver seus funcion\u00e1rios e comunidades em programas de impacto social significativos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPara os clubes, esses modelos oferecem mais do que apenas potencial de receita com projetos. Eles proporcionam a oportunidade de construir uma capacidade duradoura em seguran\u00e7a vi\u00e1ria, criando caminhos para receita recorrente, maior engajamento dos membros e parcerias em novos setores e ind\u00fastrias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOs clubes s\u00e3o l\u00edderes confi\u00e1veis em mobilidade, com forte conhecimento e relacionamentos locais. Apoiados pela m\u00e9trica de seguran\u00e7a da infraestrutura rodovi\u00e1ria reconhecida globalmente da iRAP, por meio de ferramentas e treinamento, eles est\u00e3o bem posicionados, atrav\u00e9s desses modelos de neg\u00f3cios, para gerar um impacto ainda maior na seguran\u00e7a, com retorno financeiro\u201d, disse ela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sess\u00e3o tamb\u00e9m contou com a participa\u00e7\u00e3o de Ian Stone, consultor, que apresentou as capacidades comerciais regionais, as oportunidades para fabricantes de equipamentos originais (OEMs) e o lan\u00e7amento do treinamento de dire\u00e7\u00e3o; Joe Ferreria, presidente da Regi\u00e3o II da FIA, que compartilhou planos para o crescimento e a coopera\u00e7\u00e3o regional; Diana Dumois, diretora de Rela\u00e7\u00f5es com Membros e Desenvolvimento da FIA, que apresentou a plataforma digital de treinamento com drones da FIA e o \u00cdndice de Seguran\u00e7a do Motorista; e Luca Pascotta, diretor de Seguran\u00e7a Rodovi\u00e1ria e Defesa Global da FIA, que apresentou o relat\u00f3rio da FIA sobre a juventude e as oportunidades para um maior envolvimento com os jovens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O CEO da iRAP, Greg Smith, disse: \u201cA iRAP \u00e9 uma hist\u00f3ria de sucesso da FIA, com a ideia inicial para o estabelecimento de Programas de Avalia\u00e7\u00e3o de Estradas partindo de Clubes de Mobilidade. O impacto global da iRAP n\u00e3o seria poss\u00edvel sem o apoio da FIA e da FIA Foundation. Estamos muito satisfeitos por fazer parte deste importante evento.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O presidente da FIA, Sua Excel\u00eancia Mohammed Ben Sulayem, que participou do congresso, afirmou: \u201cA regi\u00e3o \u00c1sia-Pac\u00edfico \u00e9 fundamental para o futuro da mobilidade e do automobilismo, e nossos clubes membros est\u00e3o no centro desse progresso. Desde a melhoria da seguran\u00e7a vi\u00e1ria e a ado\u00e7\u00e3o da inova\u00e7\u00e3o at\u00e9 a cria\u00e7\u00e3o de novas oportunidades para que as pessoas participem do automobilismo, nossos clubes est\u00e3o gerando um impacto real em suas comunidades.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O presidente da Regi\u00e3o II da FIA e presidente do clube anfitri\u00e3o, a Associa\u00e7\u00e3o Automobil\u00edstica das Filipinas, Augustus &#039;Joe&#039; Ferreria, disse: \u2018A for\u00e7a desta regi\u00e3o vem da diversidade, do conhecimento e da ambi\u00e7\u00e3o dos nossos clubes membros. Reunir a nossa comunidade nas Filipinas d\u00e1-nos a oportunidade de aprender uns com os outros, identificar desafios comuns e desenvolver solu\u00e7\u00f5es que possam apoiar os clubes em toda a regi\u00e3o. O Congresso da \u00c1sia-Pac\u00edfico \u00e9 um momento importante para consolidarmos o progresso j\u00e1 alcan\u00e7ado e garantirmos que os nossos clubes tenham as ferramentas, o conhecimento e as conex\u00f5es de que precisam para continuar a crescer.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O congresso ocorre ap\u00f3s um per\u00edodo de intensa atividade da FIA em toda a regi\u00e3o. A FIA expandiu seu programa Mobilidade Segura para Todos e para a Vida na \u00c1sia-Pac\u00edfico, lan\u00e7ando 17 projetos de seguran\u00e7a vi\u00e1ria em 15 pa\u00edses da regi\u00e3o. A iRAP apoiou a iniciativa, oferecendo mentoria a clubes em quatro pa\u00edses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Globalmente, a FIA conta com 246 clubes associados em cinco continentes, conectando mais de 80 milh\u00f5es de membros. Com o apoio do programa FIA Foundation, o iRAP \u00e9 membro da FIA e auxilia 140 clubes da FIA em 99 pa\u00edses a tornar estradas, ruas e rodovias em suas comunidades mais seguras.<\/p>\n\n\n\n\n    <section  class=\"media-grid-block section-pt-none section-pb-none bg-white\">\n        <div class=\"container\">\n\n            \n                            <div class=\"grid grid-cols-1 sm:grid-cols-2 gap-6 lg:gap-8\">\n\n                                            <figure class=\"anim media-grid__item\">\n                            <div class=\"relative w-full overflow-hidden bg-soft-warm-grey\" style=\"aspect-ratio: 16 \/ 9;\">\n\n                                                                    <img decoding=\"async\"\n                                        class=\"absolute inset-0 w-full h-full object-cover\"\n                                        src=\"https:\/\/irap.org\/wp-content\/uploads\/2026\/10\/IMG_7055-scaled.jpeg\"\n                                        alt=\"\"\n                                        width=\"2560\"                                        height=\"1920\"                                        loading=\"lazy\"\n                                    >\n\n                                \n                            <\/div>\n\n                                                    <\/figure>\n                                            <figure class=\"anim media-grid__item\">\n                            <div class=\"relative w-full overflow-hidden bg-soft-warm-grey\" style=\"aspect-ratio: 16 \/ 9;\">\n\n                                                                    <img decoding=\"async\"\n                                        class=\"absolute inset-0 w-full h-full object-cover\"\n                                        src=\"https:\/\/irap.org\/wp-content\/uploads\/2026\/10\/IMG_7054-scaled.jpeg\"\n                                        alt=\"\"\n                                        width=\"2560\"                                        height=\"1920\"                                        loading=\"lazy\"\n                                    >\n\n                                \n                            <\/div>\n\n                                                    <\/figure>\n                                            <figure class=\"anim media-grid__item\">\n                            <div class=\"relative w-full overflow-hidden bg-soft-warm-grey\" style=\"aspect-ratio: 16 \/ 9;\">\n\n                                                                    <img decoding=\"async\"\n                                        class=\"absolute inset-0 w-full h-full object-cover\"\n                                        src=\"https:\/\/irap.org\/wp-content\/uploads\/2026\/10\/b8a51d1e-864d-4846-90b7-1d5c1a235b14.jpeg\"\n                                        alt=\"\"\n                                        width=\"1600\"                                        height=\"1066\"                                        loading=\"lazy\"\n                                    >\n\n                                \n                            <\/div>\n\n                                                    <\/figure>\n                                            <figure class=\"anim media-grid__item\">\n                            <div class=\"relative w-full overflow-hidden bg-soft-warm-grey\" style=\"aspect-ratio: 16 \/ 9;\">\n\n                                                                    <img decoding=\"async\"\n                                        class=\"absolute inset-0 w-full h-full object-cover\"\n                                        src=\"https:\/\/irap.org\/wp-content\/uploads\/2026\/10\/3b1b9d19-f7c0-420f-a696-11cf81f4fc63.jpeg\"\n                                        alt=\"\"\n                                        width=\"1280\"                                        height=\"960\"                                        loading=\"lazy\"\n                                    >\n\n                                \n                            <\/div>\n\n                                                    <\/figure>\n                    \n                <\/div>\n            \n        <\/div>\n    <\/section>","protected":false},"excerpt":{"rendered":"<p>The International Road Assessment Programme (iRAP) joined the F\u00e9d\u00e9ration Internationale de l&#8217;Automobile (FIA) Region II Congress in Boracay, Philippines last week to share two business models for safety impact and financial sustainability capitalising on the mobility leadership of Asia Pacific clubs. From 29 September to 1 October, 120 delegates from regional FIA Clubs came together [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":12689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28,698,234],"tags":[],"class_list":["post-12688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news","category-asia-pacific-region","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Business Models for Safety Impact and Financial Sustainability Showcased at FIA Region II Congress - iRAP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/irap.org\/pt\/business-models-for-safety-impact-and-financial-sustainability-showcased-at-fia-region-ii-congress\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Models for Safety Impact and Financial Sustainability Showcased at FIA Region II Congress\" \/>\n<meta property=\"og:description\" content=\"The International Road Assessment Programme (iRAP) joined the F\u00e9d\u00e9ration Internationale de l&#8217;Automobile (FIA) Region II Congress in Boracay, Philippines last week to share two business models for safety impact and financial sustainability capitalising on the mobility leadership of Asia Pacific clubs. 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