{"id":6359,"date":"2026-04-27T22:15:32","date_gmt":"2026-04-27T12:15:32","guid":{"rendered":"https:\/\/wordpress.temp.irap-dev.org\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/"},"modified":"2026-04-30T15:13:05","modified_gmt":"2026-04-30T05:13:05","slug":"as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives","status":"publish","type":"post","link":"https:\/\/irap.org\/nl\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/","title":{"rendered":"Terwijl Mexico zich voorbereidt op de viering van het voetbal, lanceert Fundaci\u00f3n Aleatica, gesteund door iRAP, een campagne gericht op het redden van levens."},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li>In iets meer dan een maand tijd zullen er meer dan 5,5 miljoen bezoekers in Mexico aankomen.<\/li>\n<li>97 procent van de verkeersongevallen vindt plaats in stedelijke gebieden, precies waar sportactiviteiten geconcentreerd zijn.<\/li>\n<li>Via de campagne &quot;Tu Mejor Jugada es Cuidarte&quot; (&quot;Je kunt het beste voor jezelf zorgen&quot;) koppelt de Fundaci\u00f3n Aleatica een wereldwijd sportevenement rechtstreeks aan de verkeersveiligheidsagenda.<\/li>\n<\/ul>\n<p><strong>Mexico-Stad, 21 april 2026.<\/strong> Mexico bereidt zich voor op de komst van meer dan 5,5 miljoen bezoekers tussen 11 juni en 19 juli. Deze periode zal de capaciteit van de gaststeden om een ongekende mobiliteit te beheersen op de proef stellen.<\/p>\n<p>In deze context, de <a href=\"https:\/\/www.fundacionaleatica.org\/\">Fundaci\u00f3n Aleatica <\/a>(Aleatica Foundation for Road Safety), in samenwerking met de<a href=\"https:\/\/www.fiafoundation.org\/\"> FIA Foundation<\/a>, <a href=\"https:\/\/itdp.org\/\">Instituut voor Transport- en Ontwikkelingsbeleid (ITDP)<\/a>, En de International Road Assessment Programme (iRAP) lanceert de campagne &quot;Je kunt het beste voor jezelf zorgen&quot;, gericht op het verminderen van verkeersrisico&#039;s v\u00f3\u00f3r, tijdens en na het sportevenement.<\/p>\n<p>Het land zal te maken krijgen met ongekende druk op de mobiliteit, met miljoenen dagelijkse ritten geconcentreerd naar stadions, verzamelplaatsen en openbare ruimtes. In een tijd waarin de laatste details van het internationale voetbaltoernooi worden afgerond, richt deze campagne zich op mensen en de noodzaak om risico&#039;s te voorkomen, om ervoor te zorgen dat het recht op mobiliteit onder veilige wegomstandigheden voor iedereen werkelijkheid wordt.<\/p>\n<p>\u201cMexico verwelkomt miljoenen bezoekers en het voetbaltoernooi vervult ons met trots, maar het herinnert ons er ook aan hoe belangrijk het is om levens op straat te beschermen. Deze campagne heeft als doel ervoor te zorgen dat geen enkele reis in een tragedie eindigt\u201d, aldus Bosco Mart\u00ed, voorzitter van Fundaci\u00f3n Aleatica.<\/p>\n<p>In deze context, waar 97 procent van de verkeersongevallen in stedelijke gebieden plaatsvindt, vormt de toename van de mobiliteit een kritiek risico als er geen preventieve maatregelen worden genomen. In Mexico verliezen jaarlijks meer dan 16.000 mensen hun leven bij verkeersongevallen \u2013 45 per dag \u2013 en raken bijna 44.000 mensen ernstig gewond. Desondanks beseffen negen op de tien mensen de omvang van deze volksgezondheidscrisis niet, wat de urgentie van effectieve bewustmakingscampagnes onderstreept.<\/p>\n<p>De campagne heeft als doel risicovol gedrag te be\u00efnvloeden door middel van duidelijke boodschappen over snelheidsbeheersing, het dragen van gecertificeerde helmen, het voorkomen van rijden onder invloed, voetgangersveiligheid en het promoten van openbaar vervoer.<\/p>\n<p>De strategie wordt in twee fasen uitgerold. De eerste fase richt zich op digitale kanalen, met verspreiding via de sociale media-accounts van partners, instellingen en woordvoerders, waarbij hun bereik wordt benut om de boodschap landelijk te positioneren.<\/p>\n<p>Vervolgens zal de campagne zich uitbreiden naar openbare ruimtes met billboards, bushaltes en bewegwijzering in drukbezochte gebieden, evenals vrachtwagens met het merklogo op drukke routes, om zo direct invloed uit te oefenen op het gedrag in omgevingen waar verkeersrisico&#039;s het vaakst voorkomen.<\/p>\n<p>\u201cGrote evenementen bieden de mogelijkheid om veiligere mobiliteitssystemen te versterken. Bij FIA Foundation promoten we oplossingen die ervoor zorgen dat elke reis veilig, gemakkelijk toegankelijk en duurzaam is. Deze campagne is een voorbeeld van hoe we die toewijding kunnen omzetten in concrete acties\u201d, aldus Avi Silverman, interim-directeur van FIA Foundation, die Mexico bezoekt om deze campagne te lanceren.<\/p>\n<p>Ook aanwezig bij de lancering was de Safer Journeys Lead voor Noord- en Zuid-Amerika van iRAP, die zei: &quot;We zetten ons in om samen met partners ervoor te zorgen dat elke deelnemer en elke bezoeker een vijfsterrenervaring heeft op het gebied van veiligheid, inclusiviteit, toegankelijkheid en duurzaamheid van en naar sport- en evenementenlocaties. Het gaat er niet alleen om de veiligheid en gelijke toegang tijdens de evenementen te garanderen, maar ook om een erfenis te cre\u00ebren van leefbare straten en bloeiende gemeenschappen.&quot;\u201c<\/p>\n<p>De lancering vond plaats met de deelname van diverse belanghebbenden in een multisectorale inspanning waarbij de overheid, de particuliere sector en het maatschappelijk middenveld samenwerkten, met de steun van Gabriela Cuevas, de vertegenwoordiger van de Mexicaanse regering voor het FIFA Wereldkampioenschap 2026; Diego Monraz, minister van Transport van Jalisco en voorzitter van de Mexicaanse Vereniging van Mobiliteitsautoriteiten; H\u00e9ctor Ulises Garc\u00eda Nieto, minister van Mobiliteit van Mexico-Stad; en Juan Hugo de la Rosa Garc\u00eda, minister van Mobiliteit van de staat Mexico.<\/p>\n<p>Carlos \u00c1lvarez, labelmanager en zanger van Sonora Dinamita, sloot zich ook aan bij deze gezamenlijke actie om levens te redden. Andere partners van Fundaci\u00f3n Aleatica voor deze campagne zijn de internationale luchthaven van Toluca en de Mexicaanse Internationale Autosportorganisatie (OMDAI).<\/p>\n<p>In een tijd waarin het land in de schijnwerpers van de wereld staat, roept Fundaci\u00f3n Aleatica iedereen op om verkeersdoden niet te normaliseren en te erkennen dat de beste reactie, zowel op als buiten het veld, is om goed voor jezelf te zorgen.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/irap.org\/wp-content\/uploads\/2026\/04\/aleatica-campaign.png\" alt=\"aleatica campaign\" \/><\/p>\n<p style=\"text-align: center;\"><em>Edgar Zamora van iRAP (links op de foto) was samen met partners van het initiatief aanwezig bij de lancering.<\/em><\/p>\n<p><iframe loading=\"lazy\" width=\"315\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/6EkCqKbkb3s\" title=\"In dit geval is het enige geldige resultaat een huis en een leven lang een dagboek geworden.\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Fernanda Espinosa Arcega, directeur van <a href=\"https:\/\/www.fundacionaleatica.org\/\">Fundaci\u00f3n Aleatica, <\/a><\/em><em>deelt de campagneplannen<\/em><\/p>\n<p><em>Bronvermelding artikel en afbeeldingen: <a href=\"https:\/\/www.fundacionaleatica.org\/\">Fundaci\u00f3n Aleatica<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>More than 5.5 million visitors will arrive in Mexico in just over a month. 97 per cent of traffic crashes occur in urban areas, precisely where sporting activities are concentrated. Through the \u201cTu Mejor Jugada es Cuidarte\u201d campaign (\u201cYour Best Move Is to Look After Yourself\u201d) campaign, the Fundaci\u00f3n Aleatica directly links a global sporting [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28,705],"tags":[822,735,922,223,1132],"class_list":["post-6359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news","category-latin-america-and-the-caribbean-lac-region","tag-aleatica-foundation","tag-campaign","tag-events","tag-mexico","tag-soccer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>As Mexico prepares to celebrate soccer, Fundacion Aleatica, supported by iRAP, launches a campaign focused on saving lives - iRAP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/irap.org\/nl\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As Mexico prepares to celebrate soccer, Fundacion Aleatica, supported by iRAP, launches a campaign focused on saving lives\" \/>\n<meta property=\"og:description\" content=\"More than 5.5 million visitors will arrive in Mexico in just over a month. 97 per cent of traffic crashes occur in urban areas, precisely where sporting activities are concentrated. 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