{"id":6359,"date":"2026-04-27T22:15:32","date_gmt":"2026-04-27T12:15:32","guid":{"rendered":"https:\/\/wordpress.temp.irap-dev.org\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/"},"modified":"2026-04-30T15:13:05","modified_gmt":"2026-04-30T05:13:05","slug":"as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives","status":"publish","type":"post","link":"https:\/\/irap.org\/fr\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/","title":{"rendered":"Alors que le Mexique se pr\u00e9pare \u00e0 c\u00e9l\u00e9brer le football, la Fondation Aleatica, soutenue par l'iRAP, lance une campagne ax\u00e9e sur la sauvegarde des vies"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li>Plus de 5,5 millions de visiteurs arriveront au Mexique dans un peu plus d&#039;un mois.<\/li>\n<li>97 % des accidents de la route se produisent en zone urbaine, pr\u00e9cis\u00e9ment l\u00e0 o\u00f9 se concentrent les activit\u00e9s sportives.<\/li>\n<li>\u00c0 travers la campagne \u201c Tu Mejor Jugada es Cuidarte \u201d (\u201c Ton meilleur choix est de prendre soin de toi \u201d), la Fundaci\u00f3n Aleatica associe directement un \u00e9v\u00e9nement sportif mondial \u00e0 la question de la s\u00e9curit\u00e9 routi\u00e8re.<\/li>\n<\/ul>\n<p><strong>Mexico, le 21 avril 2026.\u2013<\/strong> Le Mexique se pr\u00e9pare \u00e0 accueillir plus de 5,5 millions de visiteurs entre le 11 juin et le 19 juillet, une p\u00e9riode qui mettra \u00e0 l&#039;\u00e9preuve la capacit\u00e9 des villes h\u00f4tes \u00e0 g\u00e9rer des niveaux de mobilit\u00e9 sans pr\u00e9c\u00e9dent.<\/p>\n<p>Dans ce contexte, le <a href=\"https:\/\/www.fundacionaleatica.org\/\">Fondation Aleatica <\/a>(Fondation Aleatica pour la s\u00e9curit\u00e9 routi\u00e8re), en partenariat avec<a href=\"https:\/\/www.fiafoundation.org\/\"> Fondation FIA<\/a>, <a href=\"https:\/\/itdp.org\/\">Institut pour les politiques de transport et de d\u00e9veloppement (ITDP)<\/a>, et le International Road Assessment Programme (iRAP), lance la campagne \u201c Votre meilleur choix est de prendre soin de vous \u201d, visant \u00e0 r\u00e9duire les risques routiers avant, pendant et apr\u00e8s l\u2019\u00e9v\u00e9nement sportif.<\/p>\n<p>Le pays sera confront\u00e9 \u00e0 une pression sans pr\u00e9c\u00e9dent sur la mobilit\u00e9, avec des millions de d\u00e9placements quotidiens concentr\u00e9s vers les stades, les lieux de rassemblement et les espaces publics. Alors que les derniers d\u00e9tails de la comp\u00e9tition internationale de football sont en cours de finalisation, cette campagne met l&#039;accent sur les citoyens et la n\u00e9cessit\u00e9 de pr\u00e9venir les risques, afin de garantir que le droit \u00e0 la mobilit\u00e9 dans des conditions routi\u00e8res s\u00fbres devienne une r\u00e9alit\u00e9 pour tous.<\/p>\n<p>\u201c Le Mexique accueillera des millions de visiteurs et ce tournoi de football nous remplit de fiert\u00e9, mais il nous rappelle aussi l\u2019urgence de prot\u00e9ger des vies dans les rues. Cette campagne vise \u00e0 faire en sorte qu\u2019aucun voyage ne se termine en trag\u00e9die \u201d, a d\u00e9clar\u00e9 Bosco Mart\u00ed, pr\u00e9sident de la Fundaci\u00f3n Aleatica.<\/p>\n<p>Dans ce contexte, o\u00f9 97 % des accidents de la route surviennent en zone urbaine, l&#039;augmentation de la mobilit\u00e9 repr\u00e9sente un risque majeur si des mesures pr\u00e9ventives ne sont pas mises en \u0153uvre. Au Mexique, plus de 16\u00a0000 personnes perdent la vie chaque ann\u00e9e dans des accidents de la route \u2013 soit 45 par jour \u2013 et pr\u00e8s de 44\u00a0000 sont gri\u00e8vement bless\u00e9es. Malgr\u00e9 cela, neuf personnes sur dix n&#039;en saisissent pas l&#039;ampleur, ce qui souligne l&#039;urgence de mener des campagnes de sensibilisation efficaces.<\/p>\n<p>La campagne vise \u00e0 influencer les comportements \u00e0 risque gr\u00e2ce \u00e0 des messages clairs sur la gestion de la vitesse, le port de casques homologu\u00e9s, la pr\u00e9vention de la conduite en \u00e9tat d&#039;ivresse, la s\u00e9curit\u00e9 des pi\u00e9tons et la promotion des transports en commun.<\/p>\n<p>La strat\u00e9gie sera d\u00e9ploy\u00e9e en deux phases. La premi\u00e8re phase privil\u00e9giera les canaux num\u00e9riques, avec une diffusion via les comptes de m\u00e9dias sociaux des partenaires, des institutions et des porte-parole, en tirant parti de leur audience pour positionner le message \u00e0 l&#039;\u00e9chelle nationale.<\/p>\n<p>Par la suite, elle se d\u00e9ploiera dans les espaces publics avec des panneaux d&#039;affichage, des arr\u00eats de bus et des panneaux dans les zones \u00e0 fort trafic, ainsi que des camions arborant la marque sur les axes routiers les plus fr\u00e9quent\u00e9s, afin d&#039;influencer directement les comportements dans les environnements o\u00f9 les risques routiers sont les plus fr\u00e9quents.<\/p>\n<p>\u201c Les grands \u00e9v\u00e9nements sont l\u2019occasion de renforcer la s\u00e9curit\u00e9 des syst\u00e8mes de mobilit\u00e9. Au sein du FIA Foundation, nous promouvons des solutions qui garantissent que chaque d\u00e9placement soit s\u00fbr, facilement accessible et durable. Cette campagne illustre comment traduire cet engagement en actions concr\u00e8tes \u201d, a d\u00e9clar\u00e9 Avi Silverman, directeur ex\u00e9cutif par int\u00e9rim du FIA Foundation, en visite au Mexique pour le lancement de cette campagne.<\/p>\n<p>\u00c9galement pr\u00e9sent lors du lancement, le responsable des d\u00e9placements plus s\u00fbrs de iRAP pour les Am\u00e9riques a d\u00e9clar\u00e9\u00a0: \u201c\u00a0Nous nous engageons \u00e0 collaborer avec nos partenaires afin de garantir \u00e0 chaque comp\u00e9titeur et \u00e0 chaque visiteur un trajet s\u00fbr, inclusif, accessible et durable, digne de cinq \u00e9toiles, vers et depuis les sites sportifs et \u00e9v\u00e9nementiels. Il s\u2019agit non seulement d\u2019assurer la s\u00e9curit\u00e9 et l\u2019\u00e9galit\u00e9 d\u2019acc\u00e8s pendant les \u00e9v\u00e9nements, mais aussi de laisser un h\u00e9ritage de rues agr\u00e9ables \u00e0 vivre et de communaut\u00e9s dynamiques.\u00a0\u201d<\/p>\n<p>Le lancement a eu lieu avec la participation de diverses parties prenantes dans le cadre d&#039;un effort multisectoriel r\u00e9unissant le gouvernement, le secteur priv\u00e9 et la soci\u00e9t\u00e9 civile, avec le soutien de Gabriela Cuevas, repr\u00e9sentante du gouvernement mexicain pour la Coupe du monde de la FIFA 2026 ; Diego Monraz, secr\u00e9taire aux Transports de Jalisco et pr\u00e9sident de l&#039;Association mexicaine des autorit\u00e9s de mobilit\u00e9 ; H\u00e9ctor Ulises Garc\u00eda Nieto, secr\u00e9taire \u00e0 la Mobilit\u00e9 de Mexico ; et Juan Hugo de la Rosa Garc\u00eda, secr\u00e9taire \u00e0 la Mobilit\u00e9 de l&#039;\u00c9tat de Mexico.<\/p>\n<p>Carlos \u00c1lvarez, directeur de label et chanteur du groupe Sonora Dinamita, s&#039;est \u00e9galement joint \u00e0 cet effort collectif pour sauver des vies. Parmi les autres partenaires de la Fundaci\u00f3n Aleatica pour cette campagne figurent l&#039;a\u00e9roport international de Toluca et l&#039;Organisation mexicaine de course automobile internationale (OMDAI).<\/p>\n<p>\u00c0 l&#039;heure o\u00f9 le pays sera sous les feux de la rampe du monde entier, la Fundaci\u00f3n Aleatica appelle chacun \u00e0 ne pas banaliser les accidents mortels de la route et \u00e0 reconna\u00eetre que la meilleure chose \u00e0 faire, sur le terrain comme en dehors, est de prendre soin de soi.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/irap.org\/wp-content\/uploads\/2026\/04\/aleatica-campaign.png\" alt=\"aleatica campaign\" \/><\/p>\n<p style=\"text-align: center;\"><em>Edgar Zamora de iRAP (premier \u00e0 gauche) a rejoint les partenaires de l&#039;initiative lors de l&#039;\u00e9v\u00e9nement de lancement.<\/em><\/p>\n<p><iframe loading=\"lazy\" width=\"315\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/6EkCqKbkb3s\" title=\"Dans ce jeu, le r\u00e9sultat unique valable revient \u00e0 la maison et \u00e0 nos cuisiniers dans chaque journal d&#039;aujourd&#039;hui.\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Fernanda Espinosa Arcega, directrice de <a href=\"https:\/\/www.fundacionaleatica.org\/\">Fondation Aleatica, <\/a><\/em><em>partage les plans de campagne<\/em><\/p>\n<p><em>Cr\u00e9dits article et images\u00a0: <a href=\"https:\/\/www.fundacionaleatica.org\/\">Fondation Aleatica<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>More than 5.5 million visitors will arrive in Mexico in just over a month. 97 per cent of traffic crashes occur in urban areas, precisely where sporting activities are concentrated. Through the \u201cTu Mejor Jugada es Cuidarte\u201d campaign (\u201cYour Best Move Is to Look After Yourself\u201d) campaign, the Fundaci\u00f3n Aleatica directly links a global sporting [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28,705],"tags":[822,735,922,223,1132],"class_list":["post-6359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news","category-latin-america-and-the-caribbean-lac-region","tag-aleatica-foundation","tag-campaign","tag-events","tag-mexico","tag-soccer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>As Mexico prepares to celebrate soccer, Fundacion Aleatica, supported by iRAP, launches a campaign focused on saving lives - iRAP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/irap.org\/fr\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As Mexico prepares to celebrate soccer, Fundacion Aleatica, supported by iRAP, launches a campaign focused on saving lives\" \/>\n<meta property=\"og:description\" content=\"More than 5.5 million visitors will arrive in Mexico in just over a month. 97 per cent of traffic crashes occur in urban areas, precisely where sporting activities are concentrated. 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