{"id":6359,"date":"2026-04-27T22:15:32","date_gmt":"2026-04-27T12:15:32","guid":{"rendered":"https:\/\/wordpress.temp.irap-dev.org\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/"},"modified":"2026-04-30T15:13:05","modified_gmt":"2026-04-30T05:13:05","slug":"as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives","status":"publish","type":"post","link":"https:\/\/irap.org\/es\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/","title":{"rendered":"Mientras M\u00e9xico se prepara para celebrar el f\u00fatbol, la Fundaci\u00f3n Aleatica, apoyada por iRAP, lanza una campa\u00f1a centrada en salvar vidas."},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li>M\u00e1s de 5,5 millones de visitantes llegar\u00e1n a M\u00e9xico en poco m\u00e1s de un mes.<\/li>\n<li>El 97 por ciento de los accidentes de tr\u00e1fico se producen en zonas urbanas, precisamente donde se concentran las actividades deportivas.<\/li>\n<li>A trav\u00e9s de la campa\u00f1a \u201cTu Mejor Jugada es Cuidarte\u201d, la Fundaci\u00f3n Aleatica vincula directamente un evento deportivo mundial con la seguridad vial.<\/li>\n<\/ul>\n<p><strong>Ciudad de M\u00e9xico, 21 de abril de 2026.\u2013<\/strong> M\u00e9xico se prepara para recibir a m\u00e1s de 5,5 millones de visitantes entre el 11 de junio y el 19 de julio, un per\u00edodo que pondr\u00e1 a prueba la capacidad de las ciudades anfitrionas para gestionar niveles de movilidad sin precedentes.<\/p>\n<p>En este contexto, el <a href=\"https:\/\/www.fundacionaleatica.org\/\">Fundaci\u00f3n Aleatica <\/a>(Fundaci\u00f3n Aleatica para la Seguridad Vial), en colaboraci\u00f3n con la<a href=\"https:\/\/www.fiafoundation.org\/\"> FIA Foundation<\/a>, <a href=\"https:\/\/itdp.org\/\">Instituto de Pol\u00edticas de Transporte y Desarrollo (ITDP)<\/a>, y el International Road Assessment Programme (iRAP), lanza la campa\u00f1a \u201cTu mejor opci\u00f3n es cuidarte\u201d, destinada a reducir los riesgos en la carretera antes, durante y despu\u00e9s del evento deportivo.<\/p>\n<p>El pa\u00eds se enfrentar\u00e1 a una presi\u00f3n sin precedentes en materia de movilidad, con millones de desplazamientos diarios concentrados en estadios, zonas de concentraci\u00f3n y espacios p\u00fablicos. En un momento en que se est\u00e1n ultimando los detalles del torneo internacional de f\u00fatbol, esta campa\u00f1a se centra en las personas y en la necesidad de prevenir riesgos, para contribuir a que el derecho a la movilidad en carreteras seguras se convierta en una realidad para todos.<\/p>\n<p>\u201cM\u00e9xico recibir\u00e1 a millones de visitantes, y el torneo de f\u00fatbol nos llena de orgullo, pero tambi\u00e9n nos recuerda la urgencia de proteger vidas en las calles. Esta campa\u00f1a busca asegurar que ning\u00fan viaje termine en tragedia\u201d, afirm\u00f3 Bosco Mart\u00ed, presidente de la Fundaci\u00f3n Aleatica.<\/p>\n<p>En este contexto, donde el 97% de los accidentes de tr\u00e1nsito ocurren en zonas urbanas, el aumento de la movilidad representa un riesgo cr\u00edtico si no se toman medidas preventivas. En M\u00e9xico, m\u00e1s de 16,000 personas pierden la vida cada a\u00f1o en accidentes de tr\u00e1nsito \u201445 por d\u00eda\u2014 y casi 44,000 sufren lesiones graves. A pesar de esto, nueve de cada diez personas no comprenden la magnitud de esta crisis de salud p\u00fablica, lo que subraya la urgencia de campa\u00f1as de concientizaci\u00f3n efectivas.<\/p>\n<p>La campa\u00f1a tiene como objetivo influir en las conductas de riesgo mediante mensajes claros sobre la gesti\u00f3n de la velocidad, el uso de cascos homologados, la prevenci\u00f3n de la conducci\u00f3n bajo los efectos del alcohol, la seguridad de los peatones y la promoci\u00f3n del transporte p\u00fablico.<\/p>\n<p>La estrategia se implementar\u00e1 en dos fases. La primera fase se centrar\u00e1 en los canales digitales, con difusi\u00f3n a trav\u00e9s de las cuentas de redes sociales de socios, instituciones y portavoces, aprovechando su alcance para posicionar el mensaje a nivel nacional.<\/p>\n<p>Posteriormente, se trasladar\u00e1 a espacios p\u00fablicos con vallas publicitarias, paradas de autob\u00fas y se\u00f1ales en zonas de mucho tr\u00e1fico, as\u00ed como camiones con la marca en rutas muy transitadas para influir directamente en el comportamiento en los entornos donde se producen con mayor frecuencia los riesgos viales.<\/p>\n<p>\u201cLos grandes eventos son una oportunidad para fortalecer los sistemas de movilidad segura. En FIA Foundation, promovemos soluciones que garanticen que cada viaje sea seguro, f\u00e1cilmente accesible y sostenible. Esta campa\u00f1a es un ejemplo de c\u00f3mo traducir ese compromiso en acciones concretas\u201d, afirm\u00f3 Avi Silverman, Director Ejecutivo Interino de FIA Foundation, quien se encuentra de visita en M\u00e9xico para el lanzamiento de esta campa\u00f1a.<\/p>\n<p>Tambi\u00e9n presente en el lanzamiento, la responsable de Viajes Seguros de iRAP para las Am\u00e9ricas declar\u00f3: \u201cNos comprometemos a trabajar con nuestros socios para garantizar que cada competidor y visitante disfrute de un viaje seguro, inclusivo, accesible y sostenible de cinco estrellas hacia y desde los recintos deportivos y de eventos. No se trata solo de garantizar la seguridad y la igualdad de acceso durante los eventos, sino tambi\u00e9n de crear un legado de calles habitables y comunidades pr\u00f3speras\u201d.\u201d<\/p>\n<p>El lanzamiento se llev\u00f3 a cabo con la participaci\u00f3n de diversos actores en un esfuerzo multisectorial que reuni\u00f3 al gobierno, el sector privado y la sociedad civil, con el apoyo de Gabriela Cuevas, Representante del Gobierno de M\u00e9xico para la Copa Mundial de la FIFA 2026; Diego Monraz, Secretario de Transportes de Jalisco y Presidente de la Asociaci\u00f3n Mexicana de Autoridades de Movilidad; H\u00e9ctor Ulises Garc\u00eda Nieto, Secretario de Movilidad de la Ciudad de M\u00e9xico; y Juan Hugo de la Rosa Garc\u00eda, Secretario de Movilidad del Estado de M\u00e9xico.<\/p>\n<p>Carlos \u00c1lvarez, director de sello discogr\u00e1fico y cantante de Sonora Dinamita, tambi\u00e9n se sum\u00f3 a esta iniciativa conjunta para salvar vidas. Otros colaboradores de la Fundaci\u00f3n Aleatica en esta campa\u00f1a son el Aeropuerto Internacional de Toluca y la Organizaci\u00f3n Mexicana de Automovilismo (OMDAI).<\/p>\n<p>En un momento en que el pa\u00eds estar\u00e1 en el punto de mira mundial, la Fundaci\u00f3n Aleatica hace un llamamiento a todos para que no normalicen las muertes por accidentes de tr\u00e1fico y reconozcan que lo mejor, tanto dentro como fuera del terreno de juego, es cuidarse.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/irap.org\/wp-content\/uploads\/2026\/04\/aleatica-campaign.png\" alt=\"aleatica campaign\" \/><\/p>\n<p style=\"text-align: center;\"><em>Edgar Zamora, de iRAP (el primero por la izquierda), se uni\u00f3 a los socios de la iniciativa en el evento de lanzamiento.<\/em><\/p>\n<p><iframe loading=\"lazy\" width=\"315\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/6EkCqKbkb3s\" title=\"En este juego, el \u00fanico resultado v\u00e1lido es volver a casa y cuidarnos en cada trayecto diario hoy.\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Fernanda Espinosa Arcega, directora de <a href=\"https:\/\/www.fundacionaleatica.org\/\">Fundaci\u00f3n Aleatica, <\/a><\/em><em>comparte los planes de campa\u00f1a<\/em><\/p>\n<p><em>Cr\u00e9ditos del art\u00edculo y las im\u00e1genes: <a href=\"https:\/\/www.fundacionaleatica.org\/\">Fundaci\u00f3n Aleatica<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>More than 5.5 million visitors will arrive in Mexico in just over a month. 97 per cent of traffic crashes occur in urban areas, precisely where sporting activities are concentrated. Through the \u201cTu Mejor Jugada es Cuidarte\u201d campaign (\u201cYour Best Move Is to Look After Yourself\u201d) campaign, the Fundaci\u00f3n Aleatica directly links a global sporting [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28,705],"tags":[822,735,922,223,1132],"class_list":["post-6359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news","category-latin-america-and-the-caribbean-lac-region","tag-aleatica-foundation","tag-campaign","tag-events","tag-mexico","tag-soccer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>As Mexico prepares to celebrate soccer, Fundacion Aleatica, supported by iRAP, launches a campaign focused on saving lives - iRAP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/irap.org\/es\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As Mexico prepares to celebrate soccer, Fundacion Aleatica, supported by iRAP, launches a campaign focused on saving lives\" \/>\n<meta property=\"og:description\" content=\"More than 5.5 million visitors will arrive in Mexico in just over a month. 97 per cent of traffic crashes occur in urban areas, precisely where sporting activities are concentrated. 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