{"id":6359,"date":"2026-04-27T22:15:32","date_gmt":"2026-04-27T12:15:32","guid":{"rendered":"https:\/\/wordpress.temp.irap-dev.org\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/"},"modified":"2026-04-30T15:13:05","modified_gmt":"2026-04-30T05:13:05","slug":"as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives","status":"publish","type":"post","link":"https:\/\/irap.org\/es\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/","title":{"rendered":"Mientras M\u00e9xico se prepara para celebrar el f\u00fatbol, la Fundaci\u00f3n Aleatica, apoyada por iRAP, lanza una campa\u00f1a enfocada en salvar vidas"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li>M\u00e1s de 5.5 millones de visitantes llegar\u00e1n a M\u00e9xico en poco m\u00e1s de un mes.<\/li>\n<li>El 97 por ciento de los accidentes de tr\u00e1fico ocurren en \u00e1reas urbanas, precisamente donde se concentran las actividades deportivas.<\/li>\n<li>A trav\u00e9s de la campa\u00f1a \u201cTu Mejor Jugada es Cuidarte\u201d, la Fundaci\u00f3n Aleatica vincula directamente un evento deportivo mundial con la agenda de seguridad vial.<\/li>\n<\/ul>\n<p><strong>Ciudad de M\u00e9xico, 21 de abril de 2026.\u2013<\/strong> M\u00e9xico se prepara para recibir a m\u00e1s de 5.5 millones de visitantes entre el 11 de junio y el 19 de julio, un periodo que pondr\u00e1 a prueba la capacidad de las ciudades anfitrionas para gestionar niveles sin precedentes de movilidad.<\/p>\n<p>En este contexto, el <a href=\"https:\/\/www.fundacionaleatica.org\/\">Fundaci\u00f3n Aleatica <\/a>(Fundaci\u00f3n Aleatica por la Seguridad Vial), en alianza con la<a href=\"https:\/\/www.fiafoundation.org\/\"> Fundaci\u00f3n FIA<\/a>, <a href=\"https:\/\/itdp.org\/\">Instituto para la Pol\u00edtica de Transporte y Desarrollo (ITDP)<\/a>, y el Programa Internacional de Evaluaci\u00f3n de Carreteras (iRAP), est\u00e1 lanzando la campa\u00f1a \u201cTu mejor jugada es cuidarte\u201d, con el objetivo de reducir los riesgos viales antes, durante y despu\u00e9s del evento deportivo.<\/p>\n<p>El pa\u00eds enfrentar\u00e1 una presi\u00f3n sin precedentes en la movilidad, con millones de desplazamientos diarios concentrados hacia estadios, \u00e1reas de reuni\u00f3n y espacios p\u00fablicos. En un momento en que se est\u00e1n ultimando los detalles del torneo internacional de f\u00fatbol, esta campa\u00f1a se centra en las personas y la necesidad de prevenir riesgos, para ayudar a garantizar que el derecho a la movilidad en condiciones de seguridad vial se convierta en una realidad para todos.<\/p>\n<p>\u201cM\u00e9xico recibir\u00e1 a millones de visitantes, y la justa deportiva nos llena de orgullo, pero tambi\u00e9n nos recuerda la urgencia de proteger la vida en las calles. Esta campa\u00f1a busca que ning\u00fan viaje termine en tragedia\u201d, dijo Bosco Mart\u00ed, Presidente de Fundaci\u00f3n Aleatica.<\/p>\n<p>En este contexto, donde el 97 por ciento de los siniestros viales ocurren en zonas urbanas, el aumento de la movilidad representa un riesgo cr\u00edtico si no se implementan medidas preventivas. En M\u00e9xico, m\u00e1s de 16.000 personas pierden la vida cada a\u00f1o en siniestros viales \u2013 45 al d\u00eda \u2013 y cerca de 44.000 sufren lesiones graves. A pesar de ello, nueve de cada diez personas no comprenden la magnitud de esta crisis de salud p\u00fablica, lo que subraya la urgencia de campa\u00f1as de concientizaci\u00f3n efectivas.<\/p>\n<p>La campa\u00f1a tiene como objetivo influir en los comportamientos de riesgo a trav\u00e9s de mensajes claros sobre la gesti\u00f3n de la velocidad, el uso de cascos certificados, la prevenci\u00f3n del consumo de alcohol y conducci\u00f3n, la seguridad peatonal y la promoci\u00f3n del transporte p\u00fablico.<\/p>\n<p>La estrategia se implementar\u00e1 en dos fases. La primera fase se centrar\u00e1 en los canales digitales, con difusi\u00f3n a trav\u00e9s de las cuentas de redes sociales de colaboradores, instituciones y portavoces, aprovechando su alcance para posicionar el mensaje a nivel nacional.<\/p>\n<p>Posteriormente, se trasladar\u00e1 a espacios p\u00fablicos con vallas publicitarias, paradas de autob\u00fas y se\u00f1ales en zonas de mucho tr\u00e1fico, as\u00ed como camiones rotulados en rutas de alta circulaci\u00f3n para influir directamente en el comportamiento en los entornos donde los riesgos viales ocurren con mayor frecuencia.<\/p>\n<p>\u201cLos grandes eventos son una oportunidad para fortalecer los sistemas de movilidad m\u00e1s seguros. En la FIA Foundation, promovemos soluciones que garantizan que cada viaje sea seguro, f\u00e1cilmente accesible y sostenible. Esta campa\u00f1a es un ejemplo de c\u00f3mo traducir ese compromiso en acciones concretas\u201d, afirm\u00f3 Avi Silverman, Director Ejecutivo Interino de la FIA Foundation, quien visita M\u00e9xico para el lanzamiento de esta campa\u00f1a.<\/p>\n<p>Tambi\u00e9n se uni\u00f3 al lanzamiento, el L\u00edder de Viajes Seguros de iRAP para las Am\u00e9ricas dijo: \u201cEstamos comprometidos a trabajar con socios para garantizar que cada competidor y cada visitante tenga un viaje de 5 estrellas seguro, inclusivo, accesible y sostenible hacia y desde los recintos deportivos y de eventos. No se trata solo de garantizar la seguridad y la equidad de acceso durante los eventos, sino tambi\u00e9n de crear un legado de calles habitables y comunidades pr\u00f3speras\u201d.\u201d<\/p>\n<p>El lanzamiento se realiz\u00f3 con la participaci\u00f3n de diversas partes interesadas en un esfuerzo multisectorial que re\u00fane al gobierno, el sector privado y la sociedad civil, con el apoyo de Gabriela Cuevas, representante del Gobierno de M\u00e9xico para la Copa Mundial de la FIFA 2026; Diego Monraz, secretario de Transporte de Jalisco y presidente de la Asociaci\u00f3n Mexicana de Autoridades de Movilidad; H\u00e9ctor Ulises Garc\u00eda Nieto, secretario de Movilidad de la Ciudad de M\u00e9xico; y Juan Hugo de la Rosa Garc\u00eda, secretario de Movilidad del Estado de M\u00e9xico.<\/p>\n<p>Carlos \u00c1lvarez, Gerente de Mercadotecnia y cantante de La Sonora Dinamita, se sum\u00f3 tambi\u00e9n a este esfuerzo conjunto por salvar vidas. Otros aliados de Fundaci\u00f3n Aleatica para esta campa\u00f1a son el Aeropuerto Internacional de Toluca y el \u00d3rgano Rector del Deporte Automotor Mexicano (OMDAI).<\/p>\n<p>En un momento en que el pa\u00eds estar\u00e1 bajo el foco mundial, Fundaci\u00f3n Aleatica llama a todos a no normalizar los fallecimientos viales y a reconocer que la mejor jugada, tanto dentro como fuera de la cancha, es cuidarse.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/irap.org\/wp-content\/uploads\/2026\/04\/aleatica-campaign.png\" alt=\"aleatica campaign\" \/><\/p>\n<p style=\"text-align: center;\"><em>Edgar Zamora de iRAP (el primero a la izquierda) se uni\u00f3 a socios de la Iniciativa en el evento de lanzamiento.<\/em><\/p>\n<p><iframe loading=\"lazy\" width=\"315\" height=\"576\" src=\"https:\/\/www.youtube.com\/embed\/6EkCqKbkb3s\" title=\"En este juego, el \u00fanico resultado v\u00e1lido es volver a casa y cuidarnos en cada trayecto diario hoy.\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Fernanda Espinosa Arcega, Directora de <a href=\"https:\/\/www.fundacionaleatica.org\/\">Fundaci\u00f3n Aleatica, <\/a><\/em><em>comparte los planes de campa\u00f1a<\/em><\/p>\n<p><em>Art\u00edculo e im\u00e1genes cortes\u00eda de: <a href=\"https:\/\/www.fundacionaleatica.org\/\">Fundaci\u00f3n Aleatica<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>More than 5.5 million visitors will arrive in Mexico in just over a month. 97 per cent of traffic crashes occur in urban areas, precisely where sporting activities are concentrated. Through the \u201cTu Mejor Jugada es Cuidarte\u201d campaign (\u201cYour Best Move Is to Look After Yourself\u201d) campaign, the Fundaci\u00f3n Aleatica directly links a global sporting [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6360,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28,705],"tags":[822,735,922,223,1132],"class_list":["post-6359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news","category-latin-america-and-the-caribbean-lac-region","tag-aleatica-foundation","tag-campaign","tag-events","tag-mexico","tag-soccer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As Mexico prepares to celebrate soccer, Fundacion Aleatica, supported by iRAP, launches a campaign focused on saving lives - iRAP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/irap.org\/es\/as-mexico-prepares-to-celebrate-soccer-fundacion-aleatica-supported-by-irap-launches-a-campaign-focused-on-saving-lives\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As Mexico prepares to celebrate soccer, Fundacion Aleatica, supported by iRAP, launches a campaign focused on saving lives - iRAP\" \/>\n<meta property=\"og:description\" content=\"More than 5.5 million visitors will arrive in Mexico in just over a month. 97 per cent of traffic crashes occur in urban areas, precisely where sporting activities are concentrated. 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