{"id":12883,"date":"2026-10-14T23:15:50","date_gmt":"2026-10-14T12:15:50","guid":{"rendered":"https:\/\/irap.org\/?p=12883"},"modified":"2026-10-14T23:34:40","modified_gmt":"2026-10-14T12:34:40","slug":"now-on-podcast-irap-ceo-greg-smith-on-making-roads-safer-at-global-scale","status":"publish","type":"post","link":"https:\/\/irap.org\/es\/now-on-podcast-irap-ceo-greg-smith-on-making-roads-safer-at-global-scale\/","title":{"rendered":"Ya disponible en podcast: Greg Smith, CEO de iRAP, habla sobre c\u00f3mo hacer que las carreteras sean m\u00e1s seguras a escala global."},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00a1No te pierdas esta conversaci\u00f3n! Greg Smith, CEO de iRAP, se uni\u00f3 a Nicolas Miravalls, cofundador y CEO de ORIS, en el podcast Sustainable Infrastructure para hablar sobre c\u00f3mo funciona el sistema de calificaci\u00f3n por estrellas a lo largo de toda la vida \u00fatil de una carretera, por qu\u00e9 una disminuci\u00f3n del 5 por ciento en las muertes a nivel mundial es peque\u00f1a pero alentadora, qu\u00e9 sucede cuando la IA permite a las agencias calificar redes completas y por qu\u00e9 regalar las herramientas es el modelo que se puede escalar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fondo<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s de 3000 personas mueren cada d\u00eda en las carreteras del mundo, y cientos de miles m\u00e1s sobreviven con lesiones que les cambian la vida. Los accidentes de tr\u00e1fico son la principal causa de muerte entre los j\u00f3venes en todos los pa\u00edses, pero esta cifra es tan com\u00fan que apenas se percibe como una crisis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">iRAP existe para cambiar eso. Es una organizaci\u00f3n ben\u00e9fica registrada en el Reino Unido que trabaja en 140 pa\u00edses y proporciona a ingenieros y agencias viales herramientas gratuitas para medir la seguridad real de una carretera y planificar c\u00f3mo repararla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El director ejecutivo, Greg Smith, es un ingeniero que comenz\u00f3 su carrera en la administraci\u00f3n local de S\u00eddney, donde dedicaba tanto tiempo a escuchar a los residentes como a analizar modelos de tr\u00e1fico. Esa combinaci\u00f3n de rigor t\u00e9cnico y conexi\u00f3n con la comunidad se refleja en su liderazgo actual de iRAP: una metodolog\u00eda compartida, abierta a todos, basada en la convicci\u00f3n de que el dise\u00f1o de una carretera influye m\u00e1s en el riesgo que la propia conducci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No te pierdas esta interesante charla que abarca temas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Por qu\u00e9 la seguridad vial es un problema de dise\u00f1o, no un problema del conductor.<\/li>\n\n\n\n<li>Por qu\u00e9 sigue mereciendo la pena perseguir el objetivo de la ONU de reducir a la mitad las muertes en carretera para 2030<\/li>\n\n\n\n<li>\u00bfQu\u00e9 cambia cuando todas las carreteras pueden tener una calificaci\u00f3n de estrellas?<\/li>\n\n\n\n<li>\u00bfPor qu\u00e9 una de las herramientas de seguridad vial m\u00e1s utilizadas es gratuita?<\/li>\n\n\n\n<li>Su consejo para cualquiera que empiece ma\u00f1ana<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00edralo ahora a continuaci\u00f3n en <a href=\"https:\/\/youtu.be\/6XJs4iomiEs\">YouTube<\/a> o seguir la conversaci\u00f3n en <a href=\"https:\/\/open.spotify.com\/episode\/6trgNXzZkedHQsCdv9YvQ2?si=VoKp050ER0qapymOa-HZLw\">Spotify<\/a> y <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/e10-greg-smith-ceo-irap\/id1872935687?i=1000795938710\">Apple Podcasts<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u00bfPor qu\u00e9 siguen muriendo m\u00e1s de 3000 personas al d\u00eda en las carreteras del mundo? Entrevista con el CEO de iRAP.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6XJs4iomiEs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reflexiones de Greg:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cPuedes ser la misma persona conduciendo el coche m\u00e1s seguro del mundo, respetando todas las leyes, y el riesgo de sufrir lesiones graves o la muerte cambia a medida que conduces por la carretera, y eso est\u00e1 relacionado con el entorno vial.\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cAs\u00ed que es peque\u00f1o (la reducci\u00f3n del 5 por ciento en las muertes en carretera a nivel mundial lograda hasta ahora), en comparaci\u00f3n con el 50 por ciento que debemos alcanzar, pero estas cosas a menudo no suceden de forma lineal.\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cNuestro ambicioso objetivo interno, del que hablamos constantemente, es c\u00f3mo podemos ayudar a calificar con estrellas cada carretera en cada pa\u00eds cada a\u00f1o.\u201d<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cA menos que las empresas puedan obtener beneficios econ\u00f3micos de la seguridad vial, la seguridad vial nunca se convertir\u00e1 en una realidad.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.oris-connect.com\/en\/podcast\/every-road-deserves-a-star-rating-greg-smith-on-making-roads-safer-at-global-scale\"><strong>Lee el blog de ORIS para obtener todos los detalles.<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t miss this conversation! iRAP CEO Greg Smith joined Nicolas Miravalls, co-founder and CEO of ORIS on the Sustainable Infrastructure Podcast covering how the Star Rating system works across the whole life of a road, why a 5 per cent fall in global deaths is both small and encouraging, what happens when AI lets agencies [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":12884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[604],"class_list":["post-12883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.2) - 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