iRAP has a distinctive brand identity that is instantly recognisable around the world.
The iRAP branding on road inspection vehicles commands respect when we are conducting life-saving analysis of roads.
Consistent use of our brand builds awareness and recognition of our work around the world.
You can view our brand guidelines here.
Our strict brand rules for global risk maps means they provide a consistent at-a-glance evaluation of road safety. Because risk mapping aims to raise awareness and understanding of road safety risk using a colour coded system it is imperative that the varying level of risk is distinguishable. This ensures a better understanding and awareness of why some roads are safer than others.